Privacy policy
Last updated 1 January 2026 · Reviewed against UK GDPR, the Data Protection Act 2018 and PECR.
1. Who we are
{{BRAND}} is a trading name of {{LEGAL_NAME}} ("we", "us", "our"), which operates {{WEBSITE}}. We are the data controller for the personal data described below.
- Registered address: {{LEGAL_ADDRESS}}
- Company number: {{COMPANY_NUMBER}}
- Contact for privacy matters: {{EMAIL}}
- Telephone: {{PHONE}}
2. What data we collect
- Identity & contact data — your name, billing and delivery address, email and phone number.
- Order & payment data — the items you order, your order history and payment confirmation. Card details are handled by our payment provider; we do not store full card numbers.
- Technical data — IP address, device and browser type, and cookie data.
- Communications — messages you send us by email, contact form or phone.
- Marketing preferences — whether you have opted in to hearing from us.
3. Why we use it and our lawful basis
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Processing and delivering your order, managing your account | Performance of a contract |
| Answering enquiries and providing support | Legitimate interests / contract |
| Sending marketing emails | Consent (or soft opt-in for existing customers) |
| Fraud prevention and site security | Legitimate interests |
| Analytics to improve the website | Consent (via cookies) |
| Meeting legal and tax obligations | Legal obligation |
4. Who we share it with
We share data only with the partners who help us run the shop: our payment processor, our delivery and courier partners, our website hosting platform, our email tools and our analytics provider. Each handles data on our instructions. We may also disclose data where the law requires it, such as a court order or a request from a tax authority. We do not sell your personal data.
5. International transfers
Where a provider stores data outside the UK, we make sure it is protected by an adequacy decision or by appropriate safeguards such as the UK International Data Transfer Agreement or the Addendum to the EU Standard Contractual Clauses.
6. How long we keep it
- Order and transaction records: 6 years, to meet UK tax and accounting rules.
- Account data: while your account is active, then 12 months after you close it.
- Marketing data: until you unsubscribe.
- Support messages: 24 months.
7. Your rights
Under UK GDPR you can ask us to give you access to your data, correct it, erase it, restrict or object to how we process it, port it to another provider, and withdraw consent at any time. To exercise any of these, email {{EMAIL}}. We reply within one month and may first ask you to verify your identity.
8. Complaints
If you are unhappy with how we handle your data, please tell us first at {{EMAIL}} so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.
9. Cookies
Our website uses cookies. Non-essential cookies, such as analytics, are only set with your consent through our cookie banner, which you can change at any time.
10. Changes to this policy
We may update this policy from time to time. The "last updated" date above shows the current version, and we will flag material changes on this page.